Veganism is becoming more normalised, and brands are finally beginning to get it. Great news for us herbivores! But, what does that have to do with hospitality and hotels? Just keep reading and I'll explain everything!
Plant Based Diet Growing in Popularity
The vegans are rising, we must stop them! I hear you say. And it’s true, the options for vegan lifestyles are on the rise. However, there is still production of meat and dairy. So please, don’t worry too much – they’re actually not that scary.
Then why are more people looking for vegan options? Well, everyone can have different motivations for choosing a vegan lifestyle. Here are just a few:
- First, it's environmentally friendly.
We now know, that the meat and dairy livestock contributes massively to greenhouse gas emissions. On top of that, animal cruelty and water footprint encourages many people to choose a vegan lifestyle. So, some do it because they believe this diet is the most environmentally friendly.
- Second, ethical issues in meat and dairy industries.
As I've already mentioned before, animal cruelty is a huge ethical issue within factory farming. It's also a great motivator for people to look for vegan options. Even if it's just ordering vegan dishes when eating out, you are on your way to animal cruelty-free diet!
- Third, dietary choices and food intolerances.
For those who can't already eat dairy, exploring vegan dishes could be a start of their vegan journey. Plus, it introduces delicious new dishes and alternatives. People interested in healthy lifestyle always strive for best dietary options. And, there are some who believe that veganism is the answer!
Before the torches are lit and rants are made about how the vegan steak bakes are barbaric - you have zero obligation to eat 'em. Keep in mind of the many reasons to go vegan, and that the stereotype and stigma are far from reality.
Some of us eat meat, but are still absolutely buzzing that we can finally have a Costa drink and “cheese” toasty without keeling over from dairy overload – it’s good times, kiddos, we’re really onto something.
So, nobody is trying to 'turn' you vegan just because vegan steak bakes are a thing. Don't worry, you can still order a regular steak. It's all about having a choice. And, vegans should have the option to go out without asking 'Is there any vegan food near me?'! It's a win win for all!
Veganism and Hospitality Sector
“But what does this have to do with hotels?” you may ask. The answer is simple! Hospitality is about catering for everyone, and that now involves vegans.
If you want your business to stay ahead of the game, start accommodating now. Why, you ask? Because, according to research, the meat substitute market is expected to reach over $8 million by 2026. There is a huge market out there for you to tap into. So, once people see your business is inclusive of all diets, they'll be more likely to come back and try new things each time.
Necessity Inspires Creativity
Health consciousness is on the rise and your guests and clients will want to try new, fun and healthy alternatives! So, what are you waiting for? If Greggs and Wagamama can do it, so can you!
I’m not talking about having one vegan option on your menu and having it be salad. If we’ve learned anything from the recent years of Veganuary and vegan-inspired brands, it’s that it can be a creative way to get some great flavours on a plate!
With brands like Quorn, Follow Your Heart (definitely for vegan scrambled eggs *drool*), Violife and much more in supermarkets across the UK there’s really no stopping what you can do. You can hold successful Taco Tuesdays and Ice Cream nights if you wanted to!
The possibilities are endless, and if you really hit the nail on the head, you could grow your customer base massively, with vegans and meat-eaters alike.
Also, veganism inspires Chefs to create fascinating blends of untypical flavours that, somehow, just work! If that's you, check out our Chef positions and wow everyone with your creative dishes!