As the hustle and bustle of modern life continues to encroach upon our mornings, finding time for a hearty breakfast can be a challenge.
Enter German Doner Kebab (GDK), who is shaking up the fast-food scene with their innovative new offering - the breakfast kebab.
This isn't just any kebab, it's a specially crafted breakfast version, available from 7am at select GDK locations.
The unique menu item consists of your choice of chicken or beef, paired with an egg and accompanied by sliced tomatoes, spring onions, and a side of hash brown "bites."
All nestled in the comfort of a soft, warm brioche bun.
Reverse the stereotypical associations the great British public have with this product - Simon Wallis
GDK's CEO, Simon Wallis, is on a mission to change public perception of the humble kebab, elevating it from late-night takeaway food to a legitimate breakfast option.
With its affordable price point of £5.99 for a combo, the breakfast kebab presents a cost-effective and convenient solution for those on-the-go.
But isn't a kebab just a kebab, no matter what time of day?
Not quite - while the core ingredients remain consistent with GDK's signature dishes, the breakfast kebab is designed to be lighter and more palatable for early risers.
In the world of fast food, where trends come and go, GDK's breakfast kebab stands out as a unique offering in an increasingly saturated market.
Breakfast like a king, lunch like a prince, dinner like a pauper - Unknown - This is an old proverb.
And for those who prefer a Mexican-inspired start to their day, don't forget about the ever-popular breakfast burrito!
But before you dismiss the idea of a breakfast kebab, consider this: what could be more British than transforming a classic takeaway staple into an acceptable morning meal?
So, would you give it a try?
Share your thoughts in the comments below.
It's time to rethink the way we approach breakfast - and GDK is leading the charge.
From now on, kebabs won't just be for those late-night cravings anymore.