Why Join Apex Hotels
You'll receive a warm welcome into the Apex family on joining us as Restaurant and Bars Marketing Specialist. We genuinely care about our guests and each other; we show this through our family values of Trust, Passion, Friendliness and Teamwork. It's these values that support you to be yourself here at Apex Hotels. By bringing your own personality, passion, and ideas to the role, you will add a new dynamic to our innovative and supportive Marketing Team. We believe it is our personality, style and friendliness that makes Apex Hotels.
Role Overview:
Responsible for supporting the Food & Beverage Marketing Lead and Group Director of Marketing with developing, positioning, evolving, and optimising Apex Hotels food and beverage propositions from a marketing perspective as well as creating and delivering marketing plans across different channels and segments aligned to the tactical objectives, strategies and overall vision for the restaurants and bars.
The Restaurant & Bar Marketing Specialist will develop and sustain a culture of innovation and change within a fast paced and dynamic environment, challenging the status quo, identifying new opportunities, contributing to the F&B agenda and planning process and delivering the best experience for the guests.
Main Responsibilities:
- Assist with delivery of the annual F&B revenue targets and achieve set KPI's
- Support the F&B Marketing Lead on delivery of the 1-3 year F&B strategy working closely with key stakeholders and cross-functional teams to execute activity that promotes innovation, delivers positive F&B performance and is relevant to core target markets
- Deliver yearly marketing plans and promotions that innovate, are ground in customer insight and are commercially and operationally viable to drive commercial performance and meet business targets and guest needs - monitoring, evolving and optimising these where necessary.
- Understand inventory, price, distribution and effective routes to market supported by wider functional specialists within the Commercial function
- Manage website listings along with associated promotional activity
- Assist with the planning, concepting, and arranging photoshoots and attend photoshoots and events to assist with the curation of social media content
- Coordinate all creative and digital briefs including design, email, social media and print production as well as writing copy when required.
- Performance reporting including analysis, ROAS and ROI of individual campaigns and initiatives as well as reviewing and providing timely actionable insight on F&B performance and initiatives to inform both the business and future F&B activity
About you:
We love to welcome people with different experiences and from different places into our Apex family. We want to ensure you get the best experience from the role you begin your journey with us in. To excel within this role, you'll have:
- Recent and relevant results from a destination / experience led restaurant and bar business including target achievement, distribution and partnership expertise
- A proven track record in marketing, with social media and digital experience
- A passion for food and drink and pragmatic about proactive marketing initiatives
- Good interpersonal and communication skills, able to build positive and open relationships with the ability to work in a team environment and with multiple stakeholders
- Strong project management and change management skills with proven experience in managing multiple outlet sites and market segment.
- A background in analysing and interpreting food and beverage data and insights to drive performance and transformation, able to identify areas for continuous improvement and to generate innovative solutions
- Customer-driven and motivated by work that enhances the guest experience with a strong ability to build rapport
You'll work with great people, enjoy your time at work, develop new friendships, networks, and skills, and of course you will also receive a competitive rate of pay and a generous range of employee benefits which includes:
- 29 days holiday
- Access to an external Employee Assistance Programme
- Inhouse company interactive employee communication APP
- Entry to our state-of-the-art gym and pools
- Training and development from day one
- Employee events and celebrations
And once you smash your probation, you'll also receive
- Contributions to a pension scheme
- Critical Illness & Death in Service cover
- Access to employee of the quarter and annual recognition schemes
- Long service recognition
- 50% discount in our restaurants
- Probation Pass and annual anniversary complimentary guest experience overnight stay and dinner for two
- Cycle to Work Scheme
- Discounted room rates for employees, friends, and families
- Spa discount
We encourage you to bring your true self to work. We'll provide great training and development opportunities, allowing you to flourish in a fulfilling career, reaching your dreams and aspirations. Our family can never be too big, there's a place here for you. We have one ask - that you bring your personality, ideas, and spark. We're an innovative, thriving business and we want you to be part of our exciting journey.