Brand & Marketing Coordinator

Join a dynamic and growing sector body dedicated to promoting Scottish agritourism. Scottish Agritourism represents farmers and crofters offering public-facing tourism and leisure experiences. Go Rural is our consumer-facing brand, driving awareness and engagement with agritourism across Scotland.

Job:

Join our team at Scottish Agritourism, a leading sector body promoting agritourism in Scotland.

As the Go Rural Brand & Marketing Coordinator, you will be instrumental in driving awareness and engagement with agritourism experiences across the country, playing a pivotal role in implementing our consumer-facing marketing strategy. You will collaborate with the Head of Stakeholder & Brand Engagement to enhance the Go Rural brand's visibility and impact, utilising an integrated marketing approach.

• Brand Development: Generate innovative ideas to elevate the Go Rural brand both locally and nationally.
• Merchandise Sales: Source, evaluate and manage branded Go Rural merchandise, develop sales strategies and monitor performance, ensuring profitability.
• Website Management: Maintain and update goruralscotland.com using Umbraco CMS and optimise member listings and provide support to maximise their online presence.
• Campaigns and Content Creation: Execute marketing campaigns aligned with the Go Rural brand and produce engaging content for blogs, newsletters and social media platforms.
• Social Media: Enhance Go Rural's social media presence with regular, compelling content and support and amplify content from Scottish Agritourism members.
• Events: Assist in promoting and organising Scottish Agritourism events.
• Business Administration: Address membership inquiries and manage onboarding processes, prepare monthly membership reports and provide general administrative support.
• General Duties: Collaborate closely with internal stakeholders and team members and actively participate in meetings and contribute to organisational discussions.

The Person:

Are you a dynamic individual with a passion for marketing and a keen eye for detail? We are seeking someone who thrives in a collaborative environment, building strong relationships both internally and externally. You will be a problem solver, able to navigate challenges with a "can-do" attitude, while also demonstrating reliability and organisational skills. If you are a proactive individual who loves engaging with people and possesses a genuine interest in Scotland's rural economy, we want to hear from you.

• Rapport: Ability to build positive relationships and represent our brand effectively.
• Problem Solver: Proactive approach to addressing challenges and finding solutions.
• Attention to Detail: Commitment to delivering high-quality work consistently.
• Organisational Skills: Ability to prioritise tasks and manage workload effectively.
• Reliability: Dependable and punctual, with a strong sense of responsibility.

Desirable Skills & Knowledge:

• Experience in a similar marketing role.
• Marketing qualification at HND level or above.
• Proficiency in digital marketing, SEO and social media management.
• Familiarity with Microsoft 365, Eventbrite and CRM systems.

Additional Requirements:

• Full driving licence and access to a vehicle.
• Willingness to occasionally walk dogs and run errands.
• Flexibility to work occasional evenings or weekends.

The Benefits:

• Comprehensive training and development opportunities to enhance your skills.
• Clear pathways for career progression within our growing organisation.
• A supportive and inclusive team environment where your input matters.
• Exposure to Scotland's thriving agritourism sector with opportunities for a diverse range of experiences.
• Flexible working arrangements to support your work-life balance.
• Access to green spaces at Balkello Farm, offering a tranquil and inspiring work environment.
• Engagement with national and international stakeholders, providing valuable networking opportunities.

Join us in promoting the beauty and diversity of Scotland's rural economy through the Go Rural brand! Apply now by sending your CV to joyce@xpressrecruitment.com and become part of our dynamic team.