Scottish Tourism Alliance

The Scottish Tourism Alliance (STA) is the representative body of the Scottish tourism industry.

The organisation comprises over 250 trade associations, businesses, destination groups and other organisations with an interest in tourism.

 The STA are able to offer the best possible representation of the issues and challenges they face as an industry through continuous engagement with more than 70% of tourism businesses in Scotland.   The membership is spread across all regions and destinations in Scotland.   They are governed by a Board with representation from all sectors within Scotland’s tourism industry.