The Future of Patisserie Valerie
Friday, November 1, 2019
It’s no secret that 2019 has been a bit of a tough one for Patisserie Valerie, but with private equity firm Causeway Capital Partners, who bought the business out of administration in February, all of this may change for the good.
In January, Patisserie Valerie was operating around 150 sites when it collapsed from a negative discovery surrounding its accounts under previous parent company, Patisserie Holdings. However, on Monday (28th October), Causeway revealed new dishes and blue and gold branding for the chain, giving it the fresh start that everyone is ready for.
The new product packaging is being brought into 12 London locations this week, before rolling out across the remaining cafes before the end of this year. Another cosmetic change to the brand is the uniform, changing over to navy blue aprons and white shirts this weekend.
Yesterday, the new menu launched with dishes like croque monsieur, and winter items such as venison and cranberry stew bowls.
The bakery brand teamed up with chef Reshmi Bennett to create two eclairs (raspberry and pistachio), a salted caramel and chocolate bombe and a winter spiced cheesecake.
Peretti, the new managing director, says that this may be the biggest menu change she has ever been involved with, touching around 70% of the products.
The menu is still evolving, with another relaunch planned for February 2020.
There will also be a refurbishment in the works to match the new packaging.
Will this be enough for the public to move on from this year’s drama? Only time will tell!