Premier Inn warns about staff shortage as hotel reservations recover
Tuesday, October 26, 2021
The Premier Inn hotel chain is enjoying a faster than expected recovery and could soon return to pre-pandemic profits, as it raises wages and launches one-off bonuses to remedy shortages in the hospitality sector.
Whitbread said Premier Inn is beat its rivals on the road to recovery from the worst moment in history for the hotel industry.
It is growing over a dozen percentage points ahead of the market, beating what its own bosses had been predicting.
As a result, the income per available room, a key measure of the hotel industry, will make a full recovery sometime in 2022.
RevPAR, as it is known in the industry, stood at £32.13 for the six months to the end of August, almost three times the £10.87 paid to it in previous years.
"Our Investing to Win business has produced strong relative performance over the first half of 2015, and we possess the market position and platform to sustain a level of performance throughout the second, half of this year and beyond."