New Highland Home whisky experience on NC500 route
Friday, April 30, 2021
A new Highland Home whisky experience has appeared at Clynelish Distillery on the hugely popular North Coast 500 route.
Scottish cycling legend and long-term advocate Mark Beaumont launched Johnnie Walker 's new Highland Home on the famed North Coast 500.
Visitors of Clynelish Distillery will be treated to a stimulating, multisensory experience with secret rooms and hidden keys unlocked to help unlock every single element of the whisky's unique story, as well as engaging stories about the people, region's landscapes and culture.
Diageo has also been partnered with Euan's Guide, the disability charity used by thousands of disabled people to review, share and discover accessible places to visit as part of the Clynelish refurbishment with the Clynelish brand building becoming more accessible to visitors.
The refurbishment of the site is part of Diageo's larger £185m investment in Scottish tourism, which will allow it to make significant changes to its Scotch whisky experience and drive Sustainability initiatives through its network of visitor centres.
Barbara Smith, director of Scotland Brand Homes for Diageo, said: "Sustainability from grain-to-glass is at the heart of our ambition for the future. Through our tourism investment in Scotland, we are focused on creating destinations that will be sustainable in the long term, and we're glad to have Mark here today to champion this."
As a result of the recent Scottish Government recommendations on tourism and travel, the Brands "Home will also be open to all inbound visitors throughout the UK.