As we approach the New Year (the only time I’ll ever have 2020 vision, and the last time we’ll hear that joke – finally.) it’s good to think ahead. Not just for resolutions, or the dread of going back to work (we can help you with that, boo, come look at our jobs) but for the societal trends.
Whether you work in retail or love a good shop, it’s handy to know what to expect, or at least what we think we should expect. So to make it easy, here’s a list of what to expect in 2020! Whoa.
1 – Ethical Fashion
This year has been the year of sustainability, helping move the planet to a greener stage, and following trends like #WhoMadeMyClothes. We’re becoming aware and it is great!
I don’t see this going anywhere in 2020, if anything, brands will become more ethical, or at least more transparent about their efforts. For example, H&M has brought out a more ethical line in the last year.
Charity shopping is also becoming a bigger thing, stopping the constant flow in fast fashion. (I do 90% clothes shopping in the charity shops now, it’s a fab time).
2 – Social Media Shopping
Retail is hitting up the apps now, with direct shopping on Facebook and Instagram, you really won’t be able to hide from a good deal. The shoppable feature on Instagram has risen in the last year with 41% of ecommerce brands now using it for their consumers.
You no longer need to see a cute outfit on your feed and spend ages searching for a dupe or the exact items, because you can now tap the image and shop it directly, if the user implements that feature.
3 – Pop-Ups
We all saw Kylie Jenner’s pop up shop, and Kim Kardashian-Wests’ KKW store, it’s becoming more of a thing to run a temporary retail spot to generate buzz around new products, a new brand, or to see products in the flesh when you’ve only ever ordered online and hoped for the best upon its arrival (so, so many returned jeans…cry).
What do you want to see in retail for 2020?