Founded in 1988, The Association of Scottish Visitor Attractions (ASVA) is the representative body for the Visitor Attractions Sector in Scotland. With over 280 organisations in membership, representing almost 500 individual sites all across the country, ASVA connects the attractions sector together, providing advice, information, statistics, networking and training to help drive forward quality within the industry and support our members in their aspirations.

Our Vision & Mission

Our Vision is ‘To support & inspire Scottish visitor attractions to deliver outstanding experiences for each and every visitor.’

This is reflected in our Mission: ‘ASVA leads and supports its members by sharing expertise, removing barriers, creating opportunities, and encouraging innovation within the Scottish visitor attraction sector.’

Self-funded by way of membership subscriptions and other commercial activities, we receive no public funding, ensuring that we exist solely to meet the needs of our members. With over 30 years’ experience of working with and for the attractions sector, we have built up a range of services that offers real, tangible membership benefits.