MICE Sales Manager

  • Job Reference: 8495
  • Date Posted: 20 June 2022
  • Recruiter: Apex Hotels Ltd
  • Location: London - Head Office
  • Salary: On Application
  • Bonus/Benefits: £Competitive Salary, Plus Fantastic Benefits
  • Sector: Sales & Marketing
  • Job Type: Permanent

Job Description

An exciting opportunity has become available to be part of our dynamic and driven MICE (Meeting, Incentive, Conference and Events) Sales team as MICE Sales Manager in our growing England team. Based from London, travel to other Apex branches, together with client and agent offices both nationally and internationally may be required.


Account manage all regionally assigned MICE Agents, Partners and Clients ensuring that MICE sales targets are exceeded, whilst product and service standards are consistently achieved. This is a proactive Sales role with time spent both managing the existing MICE base, whilst seeking out and cultivating new business opportunities. 

  • Account Management of assigned MICE partners, including ad-hoc leisure group agents assigned, non negotiated corporate bookers for Apex portfolio of hotels with a total sales approach, seeking out new opportunities to maximise profit
  • Proactively target non negotiated corporate ad hoc group rooms, with particular focus on Law Firms and Court accommodation needs or similar
  • Proactively target and drive hotel Food & Beverage revenues from all MICE accounts and partnerships
  • Accountable for delivery of all personal KPI's and targets set and striving for the overachievement of England MICE revenue budgets
  • Creation and fulfilment of comprehensive Account Development plans for key accounts/partners together with MICE direct and indirect bookers
  • Identify and Manage MICE opportunities for Apex Hotels with local and national commercial partners
  • Responsible for raising local awareness of Apex Hotels as a leading M&E provider with both direct and indirect England based clients
  • Assist Group MICE Sales Director and Group Director of Sales with the creation and fulfilment of annual MICE Sales and Marketing plan, including contingency planning
  • Guide and support the MICE Sales Executive, England in spearheading regionally, the creation of a social events focus within the sales department, including researching, development and materialisation of a profitable and successful diary of public ticketed events
  • Liaise and working closely with the England based Groups and Events Managers and their respective teams, together with the Revenue and wider Sales Team proactively
  • On a daily basis assisting the Groups and Events teams with the conversion of key MICE enquiries
  • Possess a full understanding of the MICE market place/key drivers, analyse and report on market information
  • Sales lead generation, research and conversion for all market segments
  • Conduct sales research and sales activity via telesales, site/hotel show rounds, entertaining clients, attending relevant trade shows, client evenings and fam trips to build relationships and grow market share
  • Analyse MICE Pick Up & Pace on a monthly basis, ensuring action is taken where necessary
  • Contribution to monthly and quarterly reports as required by Groups MICE Sales Director
  • Assist with organizing and attending fam trips and other client evenings
  • Attend relevant and appropriate MICE networking events and trade show & ensure follow up is done post event
  • Accurate management of databased and other system to manage accounts and activities
  • Maintaining up-to-date activity reports advising of new business and ongoing pipeline enquiries
  • Assist with ad hoc projects as required by the Group MICE Sales Director or Group Director of Sales


You will be a true people person, dedicated to the development and growth of our people and our culture. You will naturally create, develop and sustain high trust relationships with all stakeholders.

You will also:

  • Be a constant and curious learner and demonstrate consideration for the needs of others alongside the needs of the business;
  • Be an effective communicator who influences through a range of media: face-to-face, e-mail, virtual, phone and social media platforms
  • Act with integrity and demonstrate organisational values in the way you interact with others
  • Have personal resilience to manage competing priorities and take a flexible approach towards your role
  • Be confident in delivering and facilitating engaging learning activities;
  • Have a collaborative and win-win approach
  • Be flexible to travel


Apex Hotels is a family owned Scottish company based in Edinburgh, London, Glasgow, Dundee and Bath, operating with Customer service as the primary focus for all members of the Apex Hotel team. The company has a reputation for providing a 'friendly face' to all guests and aims to provide positive opportunities for interaction with staff at every property.


  • Use of gym & pool facilities
  • Free meals when on duty
  • 50% discount in our restaurants
  • Discounted room rates for staff and friends and family
  • Employee of the month/year reward scheme
  • Guest experience overnight stay
  • Annual anniversary dinner for two
  • Contributions to a Pension scheme
  • Employee assistance programme
  • Critical illness cover
  • Cycle to Work scheme
  • Spa discount

If you wish to be considered for this superb opportunity click apply'. We look forward to hearing from you!