The Crerar Hotel Group has an excellent opportunity for a motivated and passionate individual to join the central marketing team working across two brands, Crerar Hotels and easy-breaks.com
You will be digitally creative with a flair for creating revenue driving campaigns with external agency support, well organised and self-motivated.
At Crerar Hotels, our hotels and our teams stay true to what makes Scotland special. We share the “Spirit of Scotland” through our hospitality. We are proud of our iconic locations, our hotels, our teams and the hospitality we provide.
Crerar Hotels are true to what Scotland is all about. Adventurous. Generous. Honest. Welcoming. From the wild and inspiring landscapes outside to the comfort within, we give our guests a taste of authenticity.
You will be flexible home/remote-working – but with access to our central office in Edinburgh and available to travel to our iconic hotels to work with our teams.
The ideal candidate
As Marketing Executive you will be responsible for supporting the planning, implementation and measurement of the marketing strategy that aligns with the company marketing and business objectives. In addition to planning, the role includes the maintenance of the current online platforms. Coordinating with outsourced external agencies, including design, digital marketing, CRM & App development. Reporting of the results of the company and both brands marketing plans and activity in reference to the trends, analytical data and advertising.
The successful candidate will work directly with and report to the Group Marketing Manager. The core duties will be to assist in delivering the objectives of marketing plans. Additionally they will be expected to coordinate and deliver the media campaigns and liaising with external digital marketing partners.
We require a candidate that can demonstrate;
- Expertise in commercial website management and SEO maximisation
- Experience in the hospitality & tourism industry
- Demonstrable experience with social media content creation and paid campaign management,
- Must be results orientated and able to work both independently and within a team environment
- Good verbal and written communication skills
- Thrive in a tight focused team environment
This role will suit a junior marketing executive looking for the next step up the ladder, or someone who wants to pursue a career in hospitality & tourism marketing. Previous experience of a digital first role with competent skills in social media, CMS and email software would be beneficial. A keen interest in hospitality, travel and tourism would be advantageous.
Our recent brand repositioning work can be viewed on our newly launched website, as well as our social media and YouTube channels.
Crerar Hotel Group is one of Scotland’s leading privately owned quality hotel companies. Crerar Hotels work hard on talent development and always look to progress individuals through internal promotion.
Crerar Hotels is a privately owned business with heart and soul, built on the values created by those on the front line. The values of the Crerar team encompass pride, authenticity, creativity, focus, respect and hard work. We put our money where our mouth is, too: we work hard and expect a lot, but we also give back. More than half of our annual distributable profits are donated to good causes connected to the communities near our hotels and inns.
If you have the qualities suited to this business; energy, a positive attitude and zest for life; if this sounds like what you have been looking for. Please apply by telling us about yourself, your experience, hopes and ambitions.
Thank you for your interest and should we wish to progress with your application, we will aim to respond within 14 days.
No agencies at this stage please.