Group Marketing Manager

  • Job Reference: CH661
  • Date Posted: 11 November 2020
  • Recruiter: Crerar Hotels
  • Location: Leith, Edinburgh
  • Salary: On Application
  • Bonus/Benefits: Competitive Salary
  • Sector: Hotels, Sales & Marketing
  • Job Type: Permanent

Job Description

Who we need

A highly skilled Group Marketing Manager to oversee and grow the contribution of the marketing department, consistently identifying revenue opportunities for both Crerar Hotels and within our established guest base and managing consistent growth by securing new guests and customers.

Ideally you will be a self-starter with a real eye for detail and motivated by the challenge of a varied role in a growing and dynamic business.

Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. You will have the ability to lead an external team of copywriters, designers, PR companies and account managers, and interact with hotel teams on a regular basis.If you have an understanding of what makes people passionate about a company or brand and want to deliver solutions that make a difference, we would love to meet you.

The hotels
At Crerar Hotels, our hotels and our teams stay true to what makes Scotland special.We share the “Spirit of Scotland” through our hospitality. We are proud of our iconic locations, our hotels, our teams and the hospitality we provide.

Crerar Hotels are true to what Scotland is all about. Adventurous. Generous. Honest. Welcoming. From the wild and inspiring landscapes outside to the comfort within, we give our guests a taste of authenticity. It’s who we are and we proudly welcome guests to our iconic locations throughout Scotland.

The location
You will be flexible home/remote-working – but with access to our central office in Edinburgh and regular hotel visits to engage with our teams.


The ideal candidate
The successful candidate will develop and adopt a suitable leadership style – directing, empowering, coaching and motivating – to suit rapidly changing market conditions and working environments.

To be considered, you will have a proven track record in marketing and brand leadership preferably from within the hospitality industry. With a strong preference for hospitality and tourism you will have evidence of operating effectively at a strategic senior level, both as a curator and implementer of strategies.

Ideally with corporate and SME exposure, you will have demonstrable leadership experience with the ability to inspire, develop and motivate high-performance remote and external teams.A visionary and not afraid to challenge the status quo and to drive change, you will be an expert in cutting edge digital marketing to get more people thinking, ‘I need to choose a Crerar Hotel’.


The opportunity
Due to ambitious plans, as we continue to develop the leading independent quality hotel company in Scotland, we’re looking for a highly skilled Group Marketing Manager to accelerate awareness and new guest acquisition.

Our recent brand repositioning work can be viewed on our newly launched website, as well as our social media and YouTube channels.

At Crerar Hotels authenticity is everything. If you have a genuine passion for the best of Scottish hospitality then we will reward your contribution with a generous salary, bonus potential, professional and personal development, petrol expenses and discounted hotel stays to name a few of the benefits.


Our values
Crerar Hotels is a privately owned business with heart and soul, built on the values created by those on the front line. The values of the Crerar team encompass pride, authenticity, creativity, focus, respect and hard work.We put our money where our mouth is, too: we work hard and expect a lot, but we also give back.More than half of our annual distributable profits are donated to good causes connected to the communities near our hotels and inns.

If you have the qualities suited to this business; energy, a positive attitude and zest for life; if this sounds like what you have been looking for – then we would like you to interview us.Please apply by telling us about yourself, your experience, hopes & ambitions.

Thank you for your interest and should we wish to progress with your application, we will aim to respond within 14 days. No agencies at this stage please.