Group Commercial Director

  • Job Reference: 7769
  • Date Posted: 3 January 2022
  • Recruiter: Apex Hotels Ltd
  • Location: Head Office, Edinburgh
  • Salary: On Application
  • Bonus/Benefits: Competitive Salary
  • Sector: Executive
  • Job Type: Permanent

Job Description


Reporting to the Managing Director, this is an opportunity to join an ambitious, innovative organisation with a solid brand presence. The role includes overall responsibility for Revenue and Marketing aspects of the group operations, working with the Executive Board to set business strategy and drive change.  

This role will involve overseeing teams based in Edinburgh and London.

In addition to being a full and active member of the Senior Executive team responsible for devising and delivering overall company strategy, departmental responsibilities include; .

  • Leadership of the Commercial  team, identifying consumer trends and embracing innovation in guest offering
  • Develop customer focussed branding and marketing strategies to position Apex Hotels as leading independent hotel group
  • Lead a collaborative team to execute strategy from brand awareness and the marketing funnel, through to booking, building loyalty and advocacy
  • Optimise revenue generation and profitability through segmentation and business mix,
  • Embed productive working relationships throughout the operation and beyond through partnership and collaboration.
  • Ensure the leadership teams and key stakeholders can make fully informed commercial decisions as a result of timely, accurate and relevant commercial data.


The successful candidate will be a dynamic, engaging and ambitious business leader with a proven track record in driving revenue and executing a growth strategy. Candidates should be clear thinking and financially literate with a thorough grasp of a consumer-facing industry. 

Through adept leadership of the team, you will motivate and lead the multi-disciplined team to collaborate and pro-actively manage emerging business issues.

Strong candidates will possess demonstrable commercial experience, ideally within the context of a multi-site group.

A key consideration for this appointment will be the alignment between the candidate's values and those of the business  Apex is looking to appoint a strategic thinker and experienced executive, with the ability to think laterally and who can take a creative approach to problem solving and has a genuine passion for driving growth.

Why join Apex Hotels?

We genuinely care about our guests and each other and we show this through our family values of Trust, Passion, Friendliness and Teamwork. It's these family values that help us take our guest experiences to the next level, where we provide a personalised service to all our guests that they'll want to share.

With 10 four-star hotels throughout the UK, we like to think of our hotels as members of the family, each with their own personality and style. Although each of our hotels has its own character, whatever one our guests choose to stay at, they'll get a great night's sleep and a warm welcome. The key to it all is you, our employees.

We also offer great benefits which include:

  • Contributions to a pension scheme  
  • Critical illness cover 
  • 29 days holiday
  • Access to our state-of-the-art gym and pools   
  • Healthy meals to enjoy while you're working  
  • 50% discount in our restaurants  
  • Guest experience overnight stay and dinner for 2 after 3 months 
  • Spa discount 
  • Referral bonus when your friends or family join the team 
  • Discounted room rates
  • Cycle to Work Scheme
  • Discounts with external companies only available to Apex team members 
  • Ongoing training and development  

If you are interested, click apply. We look forward to hearing from you!