Director of Sales

  • Job Reference: JI6909
  • Date Posted: 10 June 2021
  • Recruiter: Jurys Inn
  • Location: Jurys Inn Aberdeen, Aberdeen
  • Salary: On Application
  • Bonus/Benefits: Competitive Salary
  • Sector: Sales & Marketing
  • Job Type: Permanent

Job Description

Here at Jurys Inn & Leonardo Hotels we have an opportunity for you to join our Management Team as a Director of Sales.

The Director of Sales will drive sales performance within their assigned cluster of hotels, with a primary focus on the Corporate and Meetings & Events markets as directed by the Head of Regional Sales.

Responsible for managing an existing portfolio of accounts and driving of new business for themselves and their team in line with hotel/s strategies and budgets. Delivery of assigned KPI's through the setting of strategic and measurable sales actions, throughout the Cluster, Region and UK & Ireland.

Part of the UK Sales Team reporting into the Head of Regional Sales, dotted line to General Managers, the Director of Sales will be the key sales point of contact for their hotels and will drive sales culture and attend key meetings and deliver required reporting outputs within their Cluster.

As part of the cluster commercial team, the Director of Sales will drive the annual sales budgeting, planning and RFP process. Recruitment, Leading and Development of Cluster Sales Executive/s.

Director of Sales key responsibilities:

  • Develop an in-depth understanding of the local hotel markets based on intelligence and knowledge of competitor activity and rates, resulting in increased revenue generation through focused sales activities for Local and National Accounts.
  • Ensure we maintain and grow revenue and market share via existing and new customers, developing a network of contacts to help to cross sell the group.
  • Build and maintain strong, long-lasting client relationships.
  • Negotiate contracts and close agreements to maximize profits.
  • Forecast and track key account metrics (e.g. monthly sales results and annual forecasts).
  • Produce accurate and timely, weekly, monthly and annual reporting that meets the needs of Regional Sales Manager and General Manager.
  • Participate in the annual budgeting process for the Corporate and M&E segments, using appropriate business tools.
  • Complete and execute hotel/s sales plan, review and update in line with strategy and hotel business needs.
  • Overall accountability for hotel/s RFP's both local and national ensuring all stakeholders are consulted during negotiations.
  • Managing a portfolio of local accounts and territory accounts whilst supporting the delivery of National Accounts in to the hotels, in addition take accountability for the performance of the accounts managed by the Cluster Sales Executive/s.
  • Achieve 8 face to face appointments per week.
  • Using data and market research conduct telesales and campaigns to identify opportunities for hotels.
  • Support the conversion of key business Group and M&E Enquiries.
  • Maintain an up to date Pipeline of target accounts, directly, through the Sales Executive/s and via the hotels.
  • Effectively lead, manage, train and coach the Cluster Sales Executive
  • Ensure the use of the CRM system, is in line with the minimum standard of use for self and team as required.
  • Attend any Jurys Inns/Leonardo HotelsTeam Meetings, Sales Meetings, Blitzes and Events as requested.


Stakeholder Management

  • Build strong internal stakeholder relationships at all levels within and outside of the sales function as required.
  • Engage with the National Sales Team to drive our Local, National and Global TMCs and participation in RFP's.
  • Form part of the Commercial Team for your Cluster alongside the General Managers and Cluster Revenue Manager.
  • Participate in and represent Jurys Inn/Leonardo Hotels at industry events where appropriate.
  • Prepare and deliver key sales performance and strategy updates on a regular and ad hoc basis for key stakeholders.


What we expect from you

To succeed in this role, you'll need to be a pro-active self-starter who is able to proactively drive business, maintain or grow market share from existing accounts and delivery of any potential new business. There will be a significant reliance on the individual to understand and analyse market data to identify opportunities for new business wins. In addition, the role requires:

  • Experience of leading and managing individuals/teams and driving sales performance in a fast moving, challenging and multi-channel environment.
  • Effective selling skills.
  • Excellent communications and relationship building skills.
  • Ambitious and driven, with a good understanding of the value hotel sector.
  • Results driven, self-motivated, flexible and resilient.
  • Strong background in commercial negotiations to secure additional revenue generation.
  • The ability to present the Jurys Inn/Leonardo Hotels brand in a compelling manner to influence new business acquisition.
  • Commercially aware, numerate and the ability to identify opportunities.


This is a role, where we engage with you; give you practical training, development and progression within a dynamic and rapidly expanding company, knowing that promotion will not be too far away if you want a fun and exciting career in hospitality.

If you are flexible, well organised, possess excellent communication skills, can work on your own initiative as well as motivating others, have a genuine desire to work in the hospitality industry and are looking for a structured career path then apply online today.


Essential Experience/Skills

  • Previous Sales Experience
  • Strong Commercial Outlook
  • Ability/experience to manage direct reports/team
  • Ability to plan, prioritize, work under pressure and remain focused
  • Attention to detail
  • Highly motivated, enthusiastic & team player
  • Willingness to travel throughout the UK where business needs exist
  • Driven and determined to achieve results


Desirable Experience/Skills

  • Educated to HND/Degree level or similar
  • Experience of PMS systems to include Opera / S&C / Delphi
  • Knowledge of IDeaS or another market leading revenue management system
  • Previous hospitality experience
  • Flexible and adaptable to change


What benefits will I receive while working for Jurys Inn & Leonardo Hotels?

Here are some of the fantastic benefits that you would be entitled to if you joined Jurys Inns Hotel Group. Full details are provided during Company BELONG Induction Programme.

  • Earn thousands by referring a friend to work with us
  • Stay at one of our Jurys Inn or Leonardo Hotels UK for a hugely discounted rate and get a reduced rate for friends and family if they want to stay too
  • Company Pension Scheme, Life assurance & Wellbeing support
  • 28 days holiday entitlement including bank holidays, increasing with service to a maximum of 33 days (we even offer Wedding Leave too)
  • The opportunity to work for a well-respected brand where people development is at the heart of our culture
  • An array of learning courses in which you can attend - the sky is the limit with your development with us, we nourish your skills and talents to develop leaders of the future
  • Happy Rewards - earn performance based points and use them towards that desired product you've been meaning to buy or hey even that well deserved day off!!
  • Employee of the month earning you a little bonus and fame for that entire month.
  • Flexible working hours- shift working is what we do but not split shifts - we want you to have a work-life balance too
  • Uniform & Meals on duty
  • Monthly / Quarterly engagement activities - we like to have fun while working hard
  • Annual Charity Event Day- we help and support our communities
  • Lots of locations in the UK and Ireland which mean that if you want to develop or just fancy a change of scenery, we can help you to move and provide relocation support