Digital Marketing Executive

  • Job Reference: 00028074-1
  • Date Posted: 28 March 2024
  • Recruiter: The National Trust for Scotland
  • Location: Edinburgh (Hermiston Quay)
  • Salary: On Application
  • Bonus/Benefits: £30,995 - £34,111 pro-rata, per annum
  • Sector: Sales & Marketing, Leisure, HR, Learning and Development
  • Job Type: Permanent

Job Description

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

1. Assist the Digital Marketing Manager to develop and deliver digital marketing plans and tactics meet Audience & Support objectives.
2. Assist with the delivery of strategic email communications to members and leads.
3. Build and maintain strong relationships with internal colleagues and other Directorates to keep up to date with developments, needs and opportunities.
4. Monitor and manage the Trust’s PPC ads.
5. Use Google Analytics to track and measure supporter behaviour and marketing success.
6. Assist with the improvement of the Trust’s SEO through the implementation of technical fixes and drafting keyword briefs.
7. Assist in developing appropriate marketing messaging and collateral in support of agreed marketing plans, tactics and other activity.
8. Monitor, track and report on results of digital activity across the Marketing team
The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.
REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Qualifications

Essential
• A relevant degree or marketing-specific qualification or equivalent experience
Experience

Essential
• Experience of email marketing through a mass emailing software.
• Knowledge of digital marketing activities, including SEO, PPC advertising, and email marketing.
• Understanding of different audiences and how to successfully engage with them.
• Knowledge of best practice in GDPR and data management.
• Strong administrative and reporting skills.
• Good working knowledge of Google Analytics, and ideally Google AdSense.
• A proactive approach with problem solving skills.
• Skilled in written communication – persuasive, accurate, concise approach and ability to follow brand tone of voice.
• Good teamwork and communication skills.
• Demonstrable experience of the Trust’s core Values (brave, caring, curious, inclusive, vibrant).
• Competent user of Microsoft Office products.
• Ability to manage time efficiently and effectively in an environment of changing priorities.